780 N. Highland Ave.

780 North Highland Avenue
2012 renovation
Location in Intown Atlanta
General information
Address	780 N. Highland Ave. NE, Virginia-Highland
Town or city	Atlanta, Georgia
Country	United States
Coordinates	33°46′33″N 84°21′10″W / 33.77583°N 84.35278°W / 33.77583; -84.35278
Current tenants	Glamour Paws
Completed	c. 1920s[1]
Renovated	2012
Landlord	Doug Landau

780 North Highland Avenue is a historic building in the Virginia-Highland neighborhood of Atlanta, Georgia. It is a contributing property to the Virginia-Highland Historic District, registered on the National Register of Historic Places.^[2] The NRHP designation, however, affords no prevention of either demolishing the building or altering its exterior—only designation as a local historic district does so.

• 
  780 N. Highland Ave. in 2011 before 2012 renovation
• 
  780 N. Highland Ave. during its 2012 renovation

In June 1999, developer Doug Landau had bought the building, then known as "The Alley", and had plans to demolish it make a parking structure. The Virginia-Highland Civic Association fought against those plans, which eventually failed.^[3]

A Wolf Camera store on the site closed in 2007. In April 2012 Glamour Paws, a pet boutique, opened in the space after a controversial renovation lasting several months.

In February 2012 controversy surfaced over the renovation of the building, in which the historic details of the building were covered up under a layer of wood, over which a new façade was to be constructed. Though the historic façade was not legally protected, dozens of local residents expressed dismay at its being covered up, while a smaller group defended the merchants' right to design their storefront as they deemed best.^[4][1]

In April 2012 portions of the pilot for the B.E.T. network's Being Mary Jane were filmed here.^[5]

Portions of the Bravo television series Married to Medicine were filmed here in 2013.^[6]

• Leasing brochure (2011), Vantage Real Estate (PDF)^{[permanent dead link‍]}