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A. Korkunov

A. Korkunov
Company typeSubsidiary of Mars
IndustryConfectionery production
FoundedDecember 21, 1999; 24 years ago (1999-12-21)
FounderAndrey Korkunov
Sergey Lyapuntsov
Headquarters
Moscow
,
Russia
Area served
Worldwide
ProductsChocolates
RevenueUS$ 100 million (2006)
ParentMars
Websitewww.korkunov.ru

A. Korkunov (Russian: А.Коркунов) is a luxury chocolate maker in Russia, founded in 1999 by two entrepreneurs, Andrey Korkunov and Sergey Lyapuntsov. The company has a production facility in Odintsovo,[1] just outside Moscow, and sells its chocolate products across Russia and internationally.

A. Korkunov has been named a "Top 10" brand in Russia by both Young & Rubicam and the Rus Brand Independent Organization.[2] It is also the only native Russian brand with an awareness level on par with those of leading global consumer goods brands—such as Sony, Gillette and BMW—according to the Young & Rubicam "Power Brand" ranking. The company drew from the emblems and old writings of Tsarist Russia to connect the brand with richness and luxury.[3] Outside of Russia and the CIS, A. Korkunov products are sold in the United States, Germany, Lithuania, and China.[4]

On January 23, 2007 The Wm. Wrigley Jr. Company signed a purchase agreement to acquire an 80 percent initial interest in A. Korkunov for $300 million with the remaining 20 percent to be acquired over time.[5] The acquisition had entered Wrigley into the chocolate business for the first time.[2] In 2006, Korkunov had $100 million in sales worldwide, produced 25,000 metric tons of chocolate, and exported 5% of that from Russia.[5]

In December 2012 A. Korkunov opened a chocolate boutique in Moscow selling 15 types of hot chocolate and freshly made products from the production facility in Odintsovo.[6] Possible future plans include more boutiques throughout Russia if the logistic problems can be solved.[6]

See also

References

  1. ^ Vladimir, Baydin (2012). Private Equity Russia & CIS Journal #8: Topic of the issue: 2011 Results, 2012 Anticipations. Private Equity Russia & CIS Journal. p. 25.
  2. ^ a b "Wrigley Co. buys Russian chocolate maker". UPI. Retrieved 2022-10-28.
  3. ^ Bernstein, Julia (2010). Food for Thought: Transnational Contested Identities and Food Practices of Russian-Speaking Jewish Migrants in Israel and Germany. Campus Verlag. ISBN 978-3-593-39252-3.
  4. ^ "A. Korkunov". Superbrands. Retrieved 2023-01-13.
  5. ^ a b "Wrigley moves into chocolate market with $300M purchase of Russia's Korkunov". USAToday.com. Retrieved 31 August 2015.
  6. ^ a b Smirova, Lena. "Korkunov opens new chocolate boutique in Moscow". RBTH. Moscow Times. Retrieved 31 August 2015.
Retrieved from "https://en.Wik.ipedia.Pro.org/w/index.php?title=A._Korkunov&oldid=1226616653"

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