Distributed presence

Distributed presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.

References

v t Marketing
Key concepts	Distribution Pricing Retail Service Activation Brand licensing Brand management Co-creation Corporate identity Dominance Effectiveness Ethics Management Promotion Research Segmentation Strategy Account-based marketing Digital marketing Product marketing Social marketing
Promotional contents	Advertising Branding Corporate anniversary Direct marketing Loyalty marketing Mobile marketing On-hold messaging Personal selling Premiums Prizes Product placement Propaganda Publicity Sales promotion Sex in advertising Underwriting spot
Promotional media	Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth